Blink
Designing Events for Frontline Teams
Project Overview
At the end of 2024, I led the design of a new Events feature for Blink — a mobile-first employee experience platform used by large, distributed teams (e.g. McDonald's, NHS, retail, logistics).
This was a strategic feature, driven by:
- Migration demand from a recently sunset legacy platform
- Feature parity with key competitors
- Ongoing customer requests for native event management
I was the sole product designer, working with a PM, tech lead, engineers across web/iOS/Android/backend, and cross-functional stakeholders.
The Problem
Prior to this work, Blink users relied on fragmented solutions — embedded calendars, email announcements, or third-party tools — to manage events.
We needed to:
- Offer a native, easy-to-use solution for creating, discovering, and attending events
- Support MVP needs while laying the groundwork for richer experiences in the future
The Actions
This was a deeply collaborative and methodical design process. My contributions included:
1. Discovery & Research
- Led internal workshops with cross-functional stakeholders to gather top customer needs
- Conducted interviews with key clients, including a large public sector client, to understand how they managed events today, their goals, and friction points
2. Competitive & Strategic Framing
- Created a competitor audit and presented findings to the product team
- Facilitated a SWOT analysis workshop to break down flows for both event creators and attendees
3. Ideation & Wireframing
- Ran a feature ideation session and prioritized MVP scope
- Designed wireframes across 3 flows: event creation, event viewing, and discovery touchpoints
- Iterated based on feasibility feedback and team input
4. High-Fidelity Design & Handoff
- Delivered hi-fi designs across desktop and mobile platforms
- Co-led a feasibility workshop with engineers to align MVP delivery and roadmap scope
The Results
The Events feature shipped across platforms and received positive early feedback.
- Helped secure new customers transitioning from legacy communication platforms
- Clients like a major healthcare provider appreciated the clarity and structure, though some requested advanced features
We scoped the MVP to core needs, deferring some enhancements for future releases. I ensured the final solution remained user-focused and scalable.
This project was a great example of marrying user research, stakeholder alignment, design process, and delivery discipline to bring a high-impact feature to life in a complex environment.
