Blink
Designing Events for Frontline Teams
Project Overview
At the end of 2024, I led the design of a new Events feature for Blink — a mobile-first employee experience platform used by large, distributed teams (e.g. McDonald's, NHS, retail, logistics). This was one of those enterprise features where the hard part wasn’t making an events tool. It was making one that could work across frontline teams, admin needs, mobile constraints, and migration pressure from legacy platforms.
This was a strategic feature, driven by:
- Migration demand from a recently sunset legacy platform
- Feature parity with key competitors
- Ongoing customer requests for native event management
I was the sole product designer, working with a PM, tech lead, engineers across web/iOS/Android/backend, and cross-functional stakeholders.
The Problem
Prior to this work, Blink users relied on fragmented solutions — embedded calendars, email announcements, or third-party tools — to manage events.
We needed to:
- Offer a native, easy-to-use solution for creating, discovering, and attending events
- Support MVP needs while laying the groundwork for richer experiences in the future
The Actions
This was a deeply collaborative and methodical design process. My contributions included:
1. Discovery & Research
- Led internal workshops with cross-functional stakeholders to gather top customer needs
- Conducted interviews with key clients, including a large public sector client, to understand how they managed events today, their goals, and friction points
2. Competitive & Strategic Framing
- Created a competitor audit and presented findings to the product team
- Facilitated a SWOT analysis workshop to break down flows for both event creators and attendees
3. Ideation & Wireframing
- Ran a feature ideation session and prioritized MVP scope
- Designed wireframes across 3 flows: event creation, event viewing, and discovery touchpoints
- Iterated based on feasibility feedback and team input
4. High-Fidelity Design & Handoff
- Delivered hi-fi designs across desktop and mobile platforms
- Co-led a feasibility workshop with engineers to align MVP delivery and roadmap scope
The Results
The Events feature shipped across platforms and received positive early feedback.
- Helped secure new customers transitioning from legacy communication platforms
- Clients like a major healthcare provider appreciated the clarity and structure, though some requested advanced features
We scoped the MVP to core needs, deferring some enhancements for future releases. I ensured the final solution remained user-focused and scalable.
This project was a great example of marrying user research, stakeholder alignment, design process, and delivery discipline to bring a high-impact feature to life in a complex environment.
